Acronym soup forMarketing
Strategies and activities used to promote and sell products or services, including advertising, market research, and customer engagement. It emphasizes metrics that help businesses understand customer behavior and optimize their acquisition and retention efforts.
The total cost of acquiring a new customer, including marketing and sales expenses.
Another term for Lifetime Value, focusing on the cumulative value a customer brings over time.
The cost incurred by an advertiser each time a user clicks on their ad.
Strategies and tools used to manage customer interactions and data to improve relationships and drive sales growth.
The ratio of users who click on a specific link to the total number of users who viewed the ad, email, or page.
A description of the perfect customer for a company’s product or service, based on demographic, psychographic, and behavioral characteristics.
A metric representing the total revenue a business expects from a customer over their relationship.
Techniques to improve a website's visibility on search engine results pages (SERPs) and attract organic traffic.
Marketing activities targeting potential leads who are just becoming aware of the brand or product.